Influencer marketing is a type of marketing approach in which brands or products are promoted by working with social media influencers that have a sizable and active following on websites like Instagram, Facebook and YouTube.

Influencer marketing aims to reach the influencer's audience and use their authority and reputation to support or suggest a good or service. This can be accomplished via a variety of strategies.

As more and more people turn to social media for advice and information, influencer marketing has grown in popularity in recent years. It may work well to reach a certain target market, create awareness about a service or brand, and increase sales.